Ena Pelly

At Popcherry, we love brands that know who they are and aren’t afraid to show it. Ena Pelly is exactly that kind of icon: confident, conscious, and effortlessly cool. Founded in coastal Victoria, this label channels a uniquely Australian blend of laid-back luxe and rebellious edge — and our wardrobes are all the better for it.

1. Modern Classics with a Statement Twist

Ena Pelly doesn’t chase trends — it evolves them. Think buttery-soft vegan leather, perfectly cut blazers, and graphic tees that feel fresh, not forced. These are pieces that slot seamlessly into your everyday style rotation but give just enough attitude to stand out.

2. A Sustainability Story That’s Genuine

This isn’t greenwashing. Ena Pelly is upfront about its materials, its commitments, and its vision for a more responsible future. From recycled fabrics to reduced packaging, the label proves that being fashion-forward doesn’t have to come at the planet’s expense.

3. Outerwear That Commands Attention

No one does faux fur and vegan leather quite like Ena Pelly. Their signature jackets — whether oversized biker or cropped shearling — are the kind you throw over a white tee and suddenly feel invincible. They’re cult pieces for a reason.

4. Built for Australian Women (and Our Real Lives)

Ena Pelly gets the rhythm of our lives. Work to weekend? Covered. Brunch to bar? Nailed it. These are clothes that work hard, wear beautifully, and make you feel put together without trying too hard.

In short: Ena Pelly is the cool girl’s capsule wardrobe, with a conscience. At Popcherry, we champion that. And if you’re not already wearing her, consider this your invitation.